Business, Graphic design
Direct mailing was the original form of direct marketing when the alternative advertising channel was mass media such as outdoor billboards, TV, radio and newspapers. Then it evolves from geographic based to demographic based targeting when more data of the target audience becomes available.
Today, there are certain target audience that you may still only reach via traditional mailing: the school principals. Arrow Travel Agency would like to expand its study tour business in 2014 and decided to produce a 20 pages brochures providing model study tour plans targeting all primary and secondary schools in Hong Kong. A few thousand copies of brochures and the upcoming year’s calendar were printed by the end of summer, reaching the schools when the new term begins in September.
The company has continued to produce a professional study brochure each year, establishing a persistent brand image and generating more business opportunities.
March 3, 2019