With more bandwidth, 5G, and popularity of mobile devices, websites can be more creative. Here's the trend for 2024.
More Attractive Images
To capture the attention of your target audience, the first attention is important. That's why what's on the main slider remains important. However, most people would only spend a fraction of a second it and started to scroll down or go to other pages. So, don't expect that your customers would spend more than 3 seconds to read all the messages on the main slider. Instead, keep the audience engaged with more attractive photos and relevant information throughout your website would be key.
More Movement
With more bandwidth and wider coverage of 5G network, engaging objects such as video background, animation, fancy hover effects, moving text, and parallax scrolls are just some of the web design elements that will make your website more attractive and fun.
Mobile First
Simply adapting a website to fit different resolution may not be enough. Instead of having mega menu which cannot be adapted for mobile display, some websites started to keep the top navigation simple so that the customers can browse the website the same way they use any other devices. Readability and usability on mobile phones are key considerations when designing new websites.
Dark Background
We all used to read black text on white background because it is easy on the eyes for printed materials. When it comes to backlit LED screen like the computer, tablet and smart phones, dark mode has become popular. Some suggest that dark mode may reduce eye strain and cut down on blue light exposure. As a designer, we like to think out of the box and try new design elements. And we want to look cool.
Vibrant Color & Cyber Look
What goes hand-in-hand with dark background is vibrant color. Yellow, orange, magenta and florescent gradient. From logo to graphic design to photography, more dramatic and futuristic look would become a major trend for a while.
Use of Typography
Big, bold and fancy text is another key visual element in web design. Well, this is more for English which is the dominant international language spoken by over 60% of the world. Of course not all fonts can be displayed on all mobile devices, there are enough variation such as Italics, font size, san serif and non-san serif fonts.
Mobile First
If you have not yet upgraded your website into a fully responsive website, you would have to hurry up so that you don't loose your target customers to your competitors who offer a much better web browsing experience. Most people browse websites and search for information using their mobile phones these days. Having a design that fits well on mobile devices would be important. What does it mean? It means that your images would not be too large or too small on mobile devices, text is readable, button works, mobile menu won't require scroll down. Yes, you don't want to have too many sub-navigation.
Summary
All in all, while there is always a design trend, marketers and businesses should still adapt what complements their brand while stay on top of the technology. Talk to us if you are interested in exploring ways to improve your website.
