With undergraduate major in marketing, I have been specializing in advertising and communications in direct marketing and advertising agencies. I was fortunate to experience the peak of 4As advertising agency life, working with some amazing creative people and professional clients.
Some of my major clients include HSBC, Citibank, Standard Chartered Bank, Bank of Communications, CSL 1010, Club Med, DuPont, Shell Oil, and many more.
When I worked for 4As agencies, there were so many talented copywriters, art directors, film producers and designers to work with. As the market evolves, clients have tighter budgets, agencies couldn’t afford full time copy writers, media becomes independent…not that many large agencies are around any more.
I began writing copies, take photos and create concept and design myself. Yes, I can paint and take decent photos as well. However, I have never stopped learning: the latest photo-editing and video production tools, social media and eCommerce. I don’t do everything all by myself. I work with my creative partner, very good programmers, photographers and producers as well.